Scriptum
blog
Read our blog posts to learn more about the best practices
for online and print content.
Our featured articles
Online ads: 7 graphic design mistakes to avoid
Studies show that the average person is exposed to more than 4,000 ads per day. When you think about it, it’s true. You see (and hear!) them everywhere—on the radio, on buses, in newspapers, in...
Web writing: what does metadata do?
New to the world of web writing? You’ve come to the right place! In this article, our experts break down seemingly complex concepts in clear, simple terms. On the menu: the role and importance of...
7 linguistic tips for posting on social media
Are you active on Facebook, LinkedIn, X or Instagram? If you want your content to shine, it’s not enough to simply publish it at the right time, deliver a relevant message or use a catchy title. It...
What’s a chatbot and how can it help your business?
If you’ve ever visited a website to shop for a product, you may have had the chance to ask a question using a messaging system with a robotic customer service agent. If you’re a business owner, you...
How can backlinks improve your company’s visibility?
Are you constantly on the lookout for new ways to promote your company and improve its online visibility? Backlinks could be a game-changer. Keep reading to learn more about the power of backlinks...
Creating corporate websites: 5 mistakes to avoid at all costs
When you visit a website for the first time, you may have different reactions. You may feel satisfaction, annoyance, pleasure, frustration or something else. But why do some experiences turn out to...
Websites: what’s bounce rate and why should you care?
Attracting visitors to your website is just the beginning. Once a visitor lands on your website, engaging them becomes crucial. If they leave as quickly as they arrive, you’re faced with what’s...
“What should I consider to expand the reach of my corporate social media posts?”
Does your company have social media accounts? If you’re reading this article, it’s because you want to improve the reach of your content (the number of people who see your posts). Increased...
4 tips for writing an effective press release
It’s a well-known fact that journalists receive dozens of press releases every week. Since they must conduct interviews, do research, write articles and meet tight deadlines, they don’t have a...
What’s a landing page, and what is it used for?
Landing pages are essential for any successful online advertising campaign. Keep reading to learn more about them and how you can use them. Landing page, destination page, jump page... what...
Online articles: are your sources of information reliable?
Sharing interesting articles on social media is an excellent way to engage your target audience and drive more people to your website. However, it’s essential to ensure the accuracy and credibility...
Social media: 7 things to consider before publishing
It’s more important than ever for businesses to have a social media presence. So why are social media accounts often put on the back burner? At Scriptum, we believe that all online communication...
Find inspiration to write: 7 effective strategies
Are you lacking inspiration or ideas? Do you ever find yourself staring at a blank computer screen, struggling to come up with ideas for your writing? If so, you’re not alone. Writer’s block can...
Evergreen content: sustainable content for increased visibility
Are you looking for a way to drive traffic to your website for several months or even years without continually creating new content? Evergreen content might be the answer! It enables you to...
The top 7 digital distribution channels you should be using
In today’s fast-paced world, communication methods continuously evolve, providing businesses with numerous options to reach their target audience. Whether you have important information to share, a...