It’s more important than ever for businesses to have a social media presence. So why are social media accounts often put on the back burner? At Scriptum, we believe that all online communication tools, including business social media accounts, should be carefully managed. Here are seven things you should remember before clicking “publish.”
1. Your corporate identity
Before promoting your business on social media, you must clearly define your corporate identity. What’s your company’s exact name? What do you do? Do you have a logo or slogan? Who are your products and services for? What’s your field of activity? Which area do you serve?
2. Your image
You wouldn’t change the paint and decor of your office every week, so why do you keep changing the profile picture and images on your Facebook page? Although well-meaning, constant changes may give your followers the impression that you lack direction, making them feel unsure about your brand. Instead, focus on creating high-quality and original content to engage your audience.
3. Your content
When it comes to social media, it’s not enough to be active and post frequently. To successfully represent your company, you must share meaningful content that aligns with your brand’s values and inspires your audience to take action. If you have multiple people contributing to your social media accounts, it’s crucial to maintain a consistent writing style to ensure a cohesive and professional online presence.
4. Your English
We cannot overemphasize the importance of publishing error-free content on social media or anywhere else. No matter how relevant and engaging your post is, it will suffer if it contains numerous typos or bad grammar.
5. Your goals
What do you want to achieve when you publish on social media? Increased recognition? New customers? More sales? More subscribers to your newsletter? With the help of professionals, establish a strategy that considers your needs and objectives.
6. Your customer base
Are you on Facebook, LinkedIn and Instagram? Good! Are you considering creating new accounts on YouTube, Google+ or Pinterest? Is this necessary? First, identify the social media channels that your target customers use. For instance, a customer-focused business (B2C) like a dental clinic may use different social media channels than a business whose clients are other businesses (B2B) like a staffing agency. Similarly, the nature of your job will dictate which platforms you use.
7. Your dedication
Be more than present: be active. Remember that posting on social media isn’t a game. It’s a task that needs to be taken seriously.
At Scriptum, our team specializes in creating compelling online content, including social media posts, for your business. Our goal is to help you establish a strong brand image, create an identity that resonates with your customers and build credibility to set you apart from the competition. Interested? Contact us.